How would you define 'customer service'?

The definition of 'customer service' centers on the support and assistance provided to customers before, during, and after the purchase of a product or service. It involves helping customers with their inquiries, addressing any issues they face, and ensuring a positive experience throughout their interaction with the company. This assistance can manifest in various forms, such as responding to questions, resolving complaints, or providing guidance on product use.

By focusing on customer support and interaction, this definition highlights the importance of building customer relationships and enhancing customer satisfaction, which are essential for fostering loyalty and encouraging repeat business. It's an integral part of any business model that values its clients and aims to establish long-term connections with them.

In contrast, the other options relate to different aspects of business operations rather than the direct interaction with customers. Sales promotion activities focus on increasing sales but do not encapsulate the direct services provided to customers. Product development is concerned with creating new products or improving existing ones and does not address customer engagement. Inventory management pertains to overseeing stock levels and the flow of products and is again unrelated to customer interaction.